8 Metrics to Track for Onsite Search Analytics

8 Metrics to Track for Onsite Search Analytics

Marketers, content managers, and customer experience professionals are always looking for new ways to engage with audiences and improve conversion rates. But one indicator of engagement and purchase intent that’s largely overlooked is onsite search. Onsite search is an extremely powerful weapon to have in your marketing technology arsenal. Yet, believe it or not, onsite search is disregarded by 84% of companies1

Think about it. When was the last time you considered how internal site search affected website engagement? How did site search interactions impact conversions, either positively or negatively? 

Not every site visitor will use the onsite search function, but those that do are looking for something specific, which is a clear indicator that those visitors are highly engaged and want to interact with your business. To leverage that engagement, it’s critical that the search results your site delivers are fast, accurate, and provide the searcher with the information they need that compels them to take action – either converting them to a customer on the spot, or moving them further down the funnel to making a decision.

Analyzing how well your onsite search is performing can provide your sales and marketing teams with tremendously valuable customer insight. What is their activity? What is their intent? What words and phrases are they using when they think about your offerings? What pages are they seeing? When and what actions are they taking while navigating your site?  

Monitoring the right metrics can show you which of your current strategies are effective, and where there’s room for improvement.  So, let’s review which metrics you should be keeping track of, and how that data can be used to improve engagement, increase conversions, and generate more revenue.

This is a straight number, rather than a calculation. How many total visitors used the search function on your website?

What fraction of total visitors used the search function? You can calculate this by dividing sessions with search by the total number of sessions.

Sessions with search

___________________

Total sessions

How long do users spend on the site after performing a search? If you find that users leave immediately after a search, it implies that the search results were unsatisfactory.

Search Exits.

The number of times visitors leave the site immediately after using the search function. Search exits and the percentage of search exits are strong indicators of inaccurate or unsatisfactory search results.

Percentage of Search Exits.

What fraction of searchers leave the site immediately after searching?

Search exits

___________

Total searches

Results Pageviews.

If your site visitors don’t bounce immediately after searching, you’ve passed the first hurdle! But now, it’s important to review user behavior upon receiving search results. Pageviews where website visitors actually click when they get all the pages in the search results – indicating which pages are the most accurate results for the search that was conducted.

Search Depth.

The number of different pages viewed after a search is conducted provides insight into search depth, indicating that there may be more than one result appropriate to a specific keyword.

Search Refinements.

If a visitor enters a search in the search bar, accesses the results, and immediately types another version of that search in the search bar, it means that the results of the initial search may have been close, but were ultimately unsatisfactory.


Many companies, even those devoting resources toward improving customer satisfaction, often overlook the importance of onsite search analysis and the potential onsite search can have on the bottom line. Delivering better search results demonstrates that your company has a deep understanding of each customer’s needs and challenges; allowing you to improve customer engagement, increase sales, and even create a competitive advantage over rivals.

If you’re looking for an easy-to-implement onsite search improvement solution – one that uses all visitor interactions as training data and continuously, automatically improves search results, consider SoloSegment SearchBox. SearchBox can be implemented quickly and begins delivering results instantly, improving search results and increasing conversions on your website. If you’d like to learn more, contact SoloSegment today.


1 https://www.addsearch.com/blog/site-search-statistics/#6_Nearly_84_of_companies_dont_actively_optimize_or_measure_their_on-site_search

5 Internal Site Search Best Practices

With all of the different, and often competing priorities that your business and teams must manage, onsite search is often overlooked. In fact, 84% of companies don’t optimize or measure their internal site search at all.

So why should you care about internal site search?

Intent.

There’s a difference between site visitors and site searchers. Visitors to your website can often be compared to folks that are ‘just browsing’ at a brick-and-mortar store. But site searchers are on a mission. Site searchers are using the internal search function on your site to look for a specific solution: they have intent, are engaged, and they’re far more likely to convert.

To be effective, internal site search must be three things: fast, relevant, and iterative. Searchers need their results quickly, they need to find what they are looking for, and businesses need to analyze user behaviors to continuously improve search results.

1. Improve Visibility.

While only 15% of website visitors use site search functions, those site searches account for 45% of revenue!  Take advantage of that high engagement and intent by making sure that your onsite search box is easy to find and inviting to use. Consider moving the search bar to a more prominent location, increasing its size, changing the CTA, or adding color to draw the attention of site searchers. 

 2. Remember the Basics

An internal site search bar should include some basic functionality to meet searcher expectations. Including: searches that are not case-sensitive, by default; overlooking common misspellings and typos; as well as understanding singular, plural, and other word variants.

3. Monitor Speed.

Speed is crucial for both mobile and desktop user experiences. Your IT support or digital marketing teams may already be using a variety of tools designed to monitor and review the health of your company’s website. Including the speed of search results as a critical metric will help give you a better understanding of your site’s overall performance and improve your ability to engage with new prospects.  

4. Analyze Use and Results.

If your search results aren’t accurate and don’t provide the searcher the information they are looking for, you may lose that next new client altogether. Google recommends that site search improvement begins with asking – and answering – these questions:

How frequently do your visitors use site search, and what are they looking for?

Where do searches begin and end?

Are users satisfied with what they find?

How do different groups of users search my site?

What are the business outcomes of internal site search?

5. Iterate and Improve.

Once you understand how and why people are searching on your site, and their satisfaction with the results they achieve, you can begin to improve their website experience. So how do you deliver the right results, faster, and improve conversions and revenues? By putting the right tools in place – either by engaging a partner, purchasing a solution, or designing a custom solution that will help manage, monitor, and improve internal site search.

Typical solutions aimed at internal site search provide a dashboard – an analytics report, essentially a to-do list of suggestions, recommendations, tasks, and activities that your business should take. While helpful, implementing those changes manually can often prove to be a burden for your team. The ideal solution would make those changes for you automatically – analyzing data and updating internal site search results without requiring any extra effort. It would still collect data, provide insights into key behaviors of your most valuable customers, while also being easy to implement -allowing you to focus on real business results.


If you’d like to learn more about improving internal site search and getting more conversions from your website, connect with SoloSegment today. Our easy-to-implement solutions can help you turn your most highly-engaged site visitors into your best customers.

How To Adopt a New Onsite Search Engine

Internal search engines or onsite search engines are vital tools to improve your website experience and increase website engagement. 

If a prospect arrives on your website and can’t find the content they’re looking for, an internal search bar is the next place they’ll go. However, if your search is ineffective at displaying results or not user-intuitive like Google, that prospect is more likely to exit your website, and that potential lead conversion may be lost forever. 

The Value of an Onsite Search Engine

Improving your problematic site search or implementing a new onsite search engine from scratch often yields a substantial return on investment for your business. Some of the most significant values of an onsite search engine include: 

  • Site searchers are 87% more likely to respond to marketing goals than non-searchers
  • Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — than non-searchers

Additionally, when you improve your existing onsite search or implement a new solution, your business can improve SEO rankings and brand visibility, adding more value to your website. 

Learn more about the value of onsite search

Businesses that invest in the right onsite search engine for their business will improve their website ROI thanks to an improved customer website experience that leads to increased website engagement and conversion rates. 

With onsite search being such an essential feature of your website, businesses must implement a tool that works, and have the data to back it up. SoloSegment SearchBox allows you to improve your onsite search, your customer’s journey, and your business results.

If you already have an onsite search on your website, then you’re going in the right direction, and we can help you take that tool to the next level to squeeze more value from it. If you haven’t implemented onsite search yet, what are you waiting for? 

Getting started with SoloSegment SearchBox takes minimal time and effort for your staff. It’s as simple as: 

  1. Install our code
  2. Collect data and use analytics to guide your actions 
  3. Enjoy automated improvements backed by data

Learn more about implementing onsite search from scratch or improving your existing onsite search, get started with a free 60-day trial today to see the immediate benefits your website can experience with SoloSegment SearchBox

How’s your internal SEO?

Are you ignoring your internal SEO?

landingpage-1

I have no idea what you’re talking about.

You’re not alone. If you’re like most companies, your site search engine doesn’t help you close the deal. Search results are awful. As many as 75% of searchers don’t find the right content.

Visitors search. A lot.

Internal SEO is a thing whether you manage it or not. Visitors, well-trained by their B2C lives, want to find information they think will help them and they use your search engine. Your search engine lets them down.

Your site’s organic results matter.

You’d never let that happen on Google. You compete aggressively to win every important keyword so prospects end up on your website. So, why do you let them down once they get there? They’re more likely to want what you have. They’re more likely to convert. You’ve got them. Keep them.
"Is your website search engine a random web page generator? Harsh question, I know, but the search results for many website search engines appear almost random."
Mike Moran
Mike Moran
Search Engine Expert

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It’s the end of the world as we know it (for B2B Marketing)

End of the world. Hyperbole? Probably. But B2B Marketing does feel a bit broken right now.

The most important tools in our arsenal require people to meet people. That’s not happening. So what now? Where should your priorities be? Website engagement is an area to focus on because it’s a good bet (see your analytics data) your prospects are going digital.

Marketers Can’t Stop Talking About Onsite Search Failure

I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders, understand the pain points, and figure out how to align our product and our marketing messages with what I’m hearing. While most of the conversation focused on our new product thesis: effective visitor journeys and customer experience powered by behavior-based personalized content recommendation, people couldn’t help but talk about site search failure.

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Clarke had it right, AI is magic

Any sufficiently advanced technology is indistinguishable from magic


Arthur C Clarke

It seems like artificial intelligence (AI) has been on everyone’s minds lately. It definitely has been on ours, as Tim Peter and I spoke on AI on our podcast. AI has been particularly hyped up, with plenty of big ideas emerging about what it can do for website owners. But I’m fearing, that like blockchain, we’re heading for Gartner’s fabled Trough of Disillusionment if we’re not there already. AI can’t solve all your business problems, though there are those that are well suited with the tools that are available today. But like any solution you have to have a valuable problem and the right approach to applying the solution.

SearchChat Podcast: Budget Season Survival Guide

Not enough marketers take advantage of the other kind of search — the one on your own website. Few companies budget for it, while budgeting for content without a second thought. We’ve talked about the cost of value before. But when they search, can visitors even find the content they need on your site?