How To Adopt a New Onsite Search Engine

Internal search engines or onsite search engines are vital tools to improve your website experience and increase website engagement. 

If a prospect arrives on your website and can’t find the content they’re looking for, an internal search bar is the next place they’ll go. However, if your search is ineffective at displaying results or not user-intuitive like Google, that prospect is more likely to exit your website, and that potential lead conversion may be lost forever. 

The Value of an Onsite Search Engine

Improving your problematic site search or implementing a new onsite search engine from scratch often yields a substantial return on investment for your business. Some of the most significant values of an onsite search engine include: 

  • Site searchers are 87% more likely to respond to marketing goals than non-searchers
  • Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — than non-searchers

Additionally, when you improve your existing onsite search or implement a new solution, your business can improve SEO rankings and brand visibility, adding more value to your website. 

Learn more about the value of onsite search

Businesses that invest in the right onsite search engine for their business will improve their website ROI thanks to an improved customer website experience that leads to increased website engagement and conversion rates. 

With onsite search being such an essential feature of your website, businesses must implement a tool that works, and have the data to back it up. SoloSegment SearchBox allows you to improve your onsite search, your customer’s journey, and your business results.

If you already have an onsite search on your website, then you’re going in the right direction, and we can help you take that tool to the next level to squeeze more value from it. If you haven’t implemented onsite search yet, what are you waiting for? 

Getting started with SoloSegment SearchBox takes minimal time and effort for your staff. It’s as simple as: 

  1. Install our code
  2. Collect data and use analytics to guide your actions 
  3. Enjoy automated improvements backed by data

Learn more about implementing onsite search from scratch or improving your existing onsite search, get started with a free 60-day trial today to see the immediate benefits your website can experience with SoloSegment SearchBox

How’s your internal SEO?

Are you ignoring your internal SEO?

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I have no idea what you’re talking about.

You’re not alone. If you’re like most companies, your site search engine doesn’t help you close the deal. Search results are awful. As many as 75% of searchers don’t find the right content.

Visitors search. A lot.

Internal SEO is a thing whether you manage it or not. Visitors, well-trained by their B2C lives, want to find information they think will help them and they use your search engine. Your search engine lets them down.

Your site’s organic results matter.

You’d never let that happen on Google. You compete aggressively to win every important keyword so prospects end up on your website. So, why do you let them down once they get there? They’re more likely to want what you have. They’re more likely to convert. You’ve got them. Keep them.
"Is your website search engine a random web page generator? Harsh question, I know, but the search results for many website search engines appear almost random."
Mike Moran
Mike Moran
Search Engine Expert

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Use our context-specific knowledgebase to see how you should address lagging metrics.

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Spot patterns and observe the impact of your fixes through Keyword Trends.

It’s the end of the world as we know it (for B2B Marketing)

End of the world. Hyperbole? Probably. But B2B Marketing does feel a bit broken right now.

The most important tools in our arsenal require people to meet people. That’s not happening. So what now? Where should your priorities be? Website engagement is an area to focus on because it’s a good bet (see your analytics data) your prospects are going digital.

Marketers Can’t Stop Talking About Onsite Search Failure

I’ve had dozens of discussions with marketing professionals as part of a product roadmap listening tour. My goal is to hear what’s top of mind for thought leaders, understand the pain points, and figure out how to align our product and our marketing messages with what I’m hearing. While most of the conversation focused on our new product thesis: effective visitor journeys and customer experience powered by behavior-based personalized content recommendation, people couldn’t help but talk about site search failure.

Partners for personalization, site search, and taxonomy – SoloSegment

Partners

Become a technology partner.

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Join our growing network.

If you’re a digital media and marketing firm or agency, you can instantly upgrade your services by offering our easy-to-deploy onsite journey optimization software.

The SoloSegment partner program will:

We do the work behind the scenes.  You’re free to focus on selling value-added services and deepening your client relationship. Ready to partner with us?

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Clarke had it right, AI is magic

Any sufficiently advanced technology is indistinguishable from magic


Arthur C Clarke

It seems like artificial intelligence (AI) has been on everyone’s minds lately. It definitely has been on ours, as Tim Peter and I spoke on AI on our podcast. AI has been particularly hyped up, with plenty of big ideas emerging about what it can do for website owners. But I’m fearing, that like blockchain, we’re heading for Gartner’s fabled Trough of Disillusionment if we’re not there already. AI can’t solve all your business problems, though there are those that are well suited with the tools that are available today. But like any solution you have to have a valuable problem and the right approach to applying the solution.

SearchChat Podcast: Budget Season Survival Guide

Not enough marketers take advantage of the other kind of search — the one on your own website. Few companies budget for it, while budgeting for content without a second thought. We’ve talked about the cost of value before. But when they search, can visitors even find the content they need on your site?

It’s not your search engine, it’s your (improvement program)

In a recent blog post, I wrote about the two things you can do to improve your onsite search. Those are two things among many options you have available to you as you seek to keep visitors on your website and help them achieve the task at hand. Of course, one thing you can consider is a search engine replacement. Better technology has an allure. However, it shouldn’t be the place you start.