Not enough marketers take advantage of the other kind of search — the one on your own website. Few companies budget for it, while budgeting for content without a second thought. We’ve talked about the cost of value before. But when they search, can visitors even find the content they need on your site?
Steve and I are excited to introduce a new podcast, exploring the topics we are fascinated by: AI, search, and content. Site search is part of a customer journey. When you optimize your site search with automation, visitors can find your content and continue on their journey.
Today we cover the Budget Season problems: proving why site search matters, what makes for good analytics, and how much budget you need to make your search better. And check out our technology solutions if you want to really generate revenue from your site search.
00m 00s – Intro and overview
01m 17s – Start of discussion with Steve
07m 04s – Do clicks mean success?
11m 44s – What do we mean by upstream/downstream traffic to/from search?
13m 12s – Why it matters that Google exited the site search market
14m 58s – How much budget is enough to make your site search better?
17m 27s – How can you get started on improving site search?
SearchChat is now on
Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company.