skip to Main Content

8 Metrics to Track for Onsite Search Analytics

8 Metrics to Track for Onsite Search Analytics Marketers, content managers, and customer experience professionals are always looking for new ways to engage with audiences and improve conversion rates. But one indicator of engagement and purchase intent that’s largely overlooked…

Google: Frenemy?

Can you imagine not caring about how you rank in Google? Maybe someday something will replace Google as what is arguably "the" most important source of top-of-funnel traffic but today much of your marketing activity is rightly focused on SEO…

Marketing Lessons from Folkston, GA

I’m just back from a week in southern Georgia (the state, not the country) fishing with a few buddies. For the past few years, I’ve had a side hustle writing for fly fishing magazines about fly fishing in places where…

Example diagram showing how to a/b test site search

Best Strategies for Testing Onsite Search

Five Effective Strategies for A/B Testing Site Search Recently, SoloSegment CEO Steve Zakur participated in a webinar on Biznology and shared five strategies for how companies can improve onsite search using A/B testing. Using these methods you can test new…

Monitor with graphs.

Four Ways to Improve Your Onsite Search

You know your onsite search isn’t good. You’re in good company. A recent survey we did of leading healthcare companies showed that 47% of the industry’s top keywords performed poorly onsite search. That’s consistent across industries, more so in B2B…

Back To Top