We at SeachChat frequently talk about how AI and site search produce value for your site. But let’s break that down for a minute. What this is all about at the end of the day is customer experience.
When a prospective customer arrives on your site: are you helping them? Are you answering their question? What value might you be creating — for them, and for yourself?
Steve and I focus on some of the most important ways to fix your site search improvement program. It might not sound like the most glamorous solution, but it’s the best way to ensure you can capitalize on site search insights. Site search offers some valuable information: what can you learn about a visitor and their intent.
As I wrote recently, site search is your company’s best salesperson. When powered by AI, your site search learns about your prospective customers and can tailor results to guide them. Machine learning lets site search deliver results that drive sales. If a salesperson was performing as poorly as your site search, would you even keep them around?
00m 00s — Intro and overview
02m 20s — Site search insights on Search Engine Land
13m 00s — Site search value and site search as your best salesperson
18m 50s — Developing a strong site search improvement program
23m 16s — AI and its connection to search
32m 30s — Customer experience
33m 23s — Subscription links and outro
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Originally post on Biznology