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B2B Personalization Truths: Hand selecting personalized option

Why You Need a B2B Website Personalization Strategy

Why You Need a B2B Website Personalization Strategy Personalized website experiences help consumers find the information, products, and services that meet their needs: boosting a company’s sales, revenues, and strengthening brand relationships. As the business environment grows more competitive, and…

Opportunities And Gaps In MarTech

Opportunities And Gaps In MarTech

Last week I was asked what the biggest opportunities and gaps are in the MarTech stack. It’s an interesting question when one considers all the technology that’s available in the market. While I could opine on features and functions that…

Referral Vector Illustration. Flat Tiny Products Promotion Perso

The Challenge Of B2B Website Personalization

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals. I guide these discussions with…

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