Is your personalization for your visitors… or for you?

Posted on by Tim Peter

Let’s view personalization through your visitor’s eyes

Anyone who has kept up with me on just about any social media platforms knows I’m all about music, and my guilty pleasure – always – would be investing in a new guitar. Or, y’know, guitars. More is better. And if I were to visit a music store that collected data on visitors, they’d know I like a certain make of guitar (I do) and that, for example, I bought two last year and have only bought one so far this year. Maybe, the bright salesperson thinks, “this guy needs need another axe.” 

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The Challenge Of B2B Personalization

Posted on by Steve Zakur

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals. I guide these discussions with questions around areas we’re interested in, but the main goal is to get a sense of the market. It turns out that personalization is a top of mind issue.

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GuideBox

PERSONALIZE BETTER

Anonymous, behavior-based personalization with GuideBox

Use easy-to-deploy behavior-based personalization to guide your customers to conversion. No cookies. No problem.

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Customers demand better website personalization

Customers expect a personalized experience. But they are tired of bad personalization and personal data misuse. GuideBox provides anonymous, behavior-based website personalization to drive leads for your business.

Lead identification and qualification happens online, and quality content is vital for journey progression. Your visitors are already telling you about the connection between their intent and the content that helps them achieve their goals.

We collect that data and use it to power a personalized experience. This enables you to use totally anonymous data to provide your customers with the content they need, before they know they need it.

WHY GUIDEBOX?

B2B buying processes are complex. You have multiple personas doing research across multiple visits. It’s hard to build and maintain an effective content strategy. But it’s not just the content that’s hard, it’s the behavior. 

Bounce rates are higher than you’d like. Conversion rates are stubbornly low. You need a way to connect visitors with the right content that you already have. Anonymous behavior-based personalization makes that possible.

With GuideBox you can provide a personalized and relevant experience that leads to more conversions. Connect with an expert.

Increase Your Conversions

WHAT IT DOES

Better Marketing Outcomes

GuideBox helps your customers find what they’re looking for, automatically, with quantifiable results. GuideBox provides website users with content recommendations based on aggregated historical behavioral data. GuideBox’s fast and measurable results allow your visitors to achieve their goals while you grow your business.

Anonymous Data

Every day it seems like there is a new privacy regulation restricting marketing use of personal data. Instead of adjusting your approach with each new law, use anonymous data that will never be regulated. GuideBox analyzes previous patterns of visitor success to recommend the right content to the next visitor.

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Integrated Systems

Many "Best of Breed" MarTech solutions struggle to work with the rest of your MarTech stack. GuideBox's API allows you to easily share data with other MarTech components. Want to use GuideBox's content recommendation in your CMS? No problem. Share Guidebox data with some other component? That works too. Unlike many SaaS solutions your data isn't trapped in a silo.

HOW IT WORKS

GuideBox gathers, evaluates, and models visitor behavior data to automatically improve your website customer experience. GuideBox also gathers information about intent, context, and content to better hone recommendations. All this data is taken into account to create the best experience for that individual.

JS-based Data

You may already have a personalization technology. Are you using it? The complexity of creating content, engaging IT, and maintaining your MarTech stack is often overwhelming. GuideBox works by simply adding a JavaScript tag to your website. The JavaScript collects data and presents recommendations to your visitors, automatically improving the customer experience. No more struggling to use the product you’re paying for, simply plug it in and you’re done.

Machine Learning

Discerning what visitors need in a given moment requires a complex analysis of behavior and content data. GuideBox utilizes a variety of technologies -- including machine learning and text analytics -- to model behavior and predict what content is needed in a given moment to progress a journey. Over time, it will do a better and better job of improving the customer experience as it gains feedback from your visitors.

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Recommendations that Convert

With better content recommendation, users are more likely to find high quality information and are more inclined to convert. We'll show you the data. More importantly, we'll put the data to work.

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software features

Easy to Deploy

Simply plug GuideBox into your JavaScript and let it work.

Automatic

You don’t have to lift a finger.

Integration Friendly

GuideBox is compatible with your entire content and Martech stack, so that you don’t have to worry about changing anything.

Rapid Time to Value

GuideBox works quickly so that you can see the value of what you’re paying for.

Practical AI

Easy to use machine learning that shows real results.

Configurable

GuideBox works how you want it to.

6 Truths About Personalization

Research shows that two-thirds of B2B buyers will switch brands if a business doesn’t personalize the content and experience they receive. When done right, personalization drives a 6x increase in purchase intent. But doing it right isn’t easy. Too many B2B marketers try to scale their personalization efforts manually or haven’t bothered to personalize at all, resulting in frustrated prospects – and lost sales. That doesn’t make sense.

It doesn’t have to be this way. You can deliver the personalized experiences your customers demand. You can do it at scale. And you can do it with less investment than you might think.

This new report from SoloSegment shows you how.

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Guide Your Customers to Conversions

Start personalizing your website with GuideBox today.

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Keep Your Content from Disappearing into the Blogroll

Posted on by Madeline Moran

Your content marketing is too valuable to waste

How findable is the content on your site? If the answer is that you aren’t sure — you may have a problem. And you aren’t alone. Many marketers spend great lengths of time on content marketing. But a lot of that content goes unread. The main problem is that the people you want to read it can’t find it.

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Personalization — It’s Not Just for B2C

Posted on by Madeline Moran

This past year, the demand for personalization is at an all-time high.

According to a 2019 Lytics white paper, two-thirds of customers want brands to adjust content based on their real-time context. Over 40% are annoyed if you don’t. And another two-thirds of those said they skip making a purchase out of annoyance. Successful B2C personalization has become the expectation.

That’s not just a problem for retail.

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SearchChat Podcast: Personalization–Meeting Customers in the Moment

Posted on by Tim Peter

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Personalization: why do it? No, this isn’t a suggestion that you shouldn’t. It’s just important to think about why you are doing it in the first place. Personalization needs to benefit the customer experience and drive your business.

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Drive Digital Disruption

Drive digital disruption:

Increase conversions with behavior-based personalization

Generate intent-based content recommendations, reduce exits, and increase conversions using your data. And it only takes 60 days.

What does GuideBox do?

Increase engagement by helping customers find what they need before they know they need it. SoloSegment’s GuideBox will put your data to work and connect your customers to your content.

Continuous

Your data never stops working. Your customer experience keeps getting better.

Autonomous

Automatically makes content recommendations. Manual intervention not required.

Obvious

Your customers’ journeys improve in an instant. Your business grows.

What Marketers Can Learn From Facebook’s Privacy Mess

Posted on by Tim Peter

In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. I suspect the same is true for you too. Of course, that means we all spend lots of time working with — and worrying about — the role played by Amazon, Google, Apple, Microsoft, and especially given their recent missteps with regard to data and privacy, Facebook. Which is why Mark Zuckerberg’s recent opinion piece in the Washington Post proved so fascinating. Zuckerberg talked about Facebook’s challenges, and to address these asked for government regulation in a number of areas:

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SearchChat Podcast: Own, Don’t Rent your Data

Posted on by Tim Peter

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The surveys dropping lately show a staggering trend towards the hottest and most concerning topic out there: data. A recent survey by B2B Marketing and The MX Group identified the differences between top performing and poor performing B2B marketers. CMO identifies data ownership as the top most important subject to marketers. Yet another survey by ClickZ and ChatMeter reveals people’s main concerns to be machine learning, personalization and data privacy.

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SearchChat Podcast: Customer Intent is New Again

Posted on by Tim Peter

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Alternatively: Chicken Soup for the Customer’s Soul

It’s time to start thinking about the value of intent based marketing differently. The idea itself isn’t new, but now the data is finally there for people to solve their business problems.

What is your customer experience like if you could walk into a diner feeling under the weather, and are immediately offered chicken soup? Online companies don’t have to lose that personal touch. 

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