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The Hidden Value of Site Search

The Hidden Value of Site Search Marketing teams are always looking for new ways to deliver the greatest return for their business. Traditionally, they're turning to their MarTech stack, looking for tools to improve engagement, deliver better customer experiences and…

What is Search as a Service?

What is Search as a Service? Software as a service, or SaaS, has made a massive impact on the economy over the past few years, becoming the largest and fastest-growing market segment. Companies are leaning more on SaaS technologies, investing…

The ROI of Site Search

The ROI of Site Search Return on Investment, or ROI, is one of the fundamental concepts in business. It is commonly understood across key stakeholders and business decision-makers, and as such, it is a pivotal aspect of building a business…

4 Steps to Achieve Website Personalization at Scale

Website personalization means that people who visit your website - your potential customers - have an experience that is relevant to their behaviors or interests. Traditionally, marketers achieved personalization through simple segmentation, which allowed businesses to make generic correlations between…

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