What is Search as a Service? Software as a service, or SaaS, has made a massive impact on the economy over the past few years, becoming the largest and fastest-growing market segment. Companies are leaning more on SaaS technologies, investing…
The ROI of Site Search Return on Investment, or ROI, is one of the fundamental concepts in business. It is commonly understood across key stakeholders and business decision-makers, and as such, it is a pivotal aspect of building a business…
Website personalization means that people who visit your website - your potential customers - have an experience that is relevant to their behaviors or interests. Traditionally, marketers achieved personalization through simple segmentation, which allowed businesses to make generic correlations between…
Woe is us, right? Trade shows, B2B conferences, summits, everything has been canceled. Gone. Seemingly over a weekend, we have watched face-to-face become shelter-in-place. More events are canceled or postponed every day. Or they are moving online, which might be…
End of the world. Hyperbole? Probably. But B2B Marketing does feel a bit broken right now. The most important tools in our arsenal require people to meet people. That's not happening. So what now? Where should your priorities be? Website…
https://www.youtube.com/watch?v=A5FiHEXxknE With so many unknowns under Covid-19, we need to identify the potential paths forward. What will this crisis look like for our people, our businesses and our lives? Maddie Moran interviews Steve Zakur on how businesses can avoid the…
The second quarter is often the peak time for you and other large enterprise B2B marketers to be out at events telling your stories to prospects. Due to COVID-19, we're seeing many cancellations in industry events during 2Q. The few…
In this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more human. What does he reveal? That the needs and expectations of our customers are seriously far off…
I was at the Marketing Analytics Summit a while back, and I remember talking to a lot of people who felt that: Measurement was really importantMeasurement was really, really hard The eternal struggle for B2B marketers seems to be connecting…