In this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more human. What does he reveal? That the needs and expectations of our customers are seriously far off from where companies think they are.
I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that:
- Measurement was really important
- Measurement was really, really hard
The eternal struggle for marketers seems to be connecting marketing actions to business results. But this can’t be a reason to give up on analytics.
The second quarter is behind us which also signals the end of the half. So what’s next?
Here in the US we’re taking vacations to recharge. No matter how much disconnecting we do, in those quiet moments we’re reflecting. We’re wondering about where we left money on the table and how we’re going to adapt our plays so that we win more in the coming months.