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Female Scientist In Lab Coat Checking Artificial Neurons Connect

Must Marketers be Data Scientists?

Big data is having big effects on content marketing, nowhere more than in its ability to make sense of the complexity of human language. Understanding data science is necessary for agile marketing in 2019. Here's how marketers can utilize data…

SearchChat Podcast: Own, Don’t Rent your Data

SearchChat Podcast: Own, Don’t Rent your Data

The surveys dropping lately show a staggering trend towards the hottest and most concerning topic out there: data. A recent survey by B2B Marketing and The MX Group identified the differences between top performing and poor performing B2B marketers. CMO…

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