Why Visitor Behavior is More Valuable Than Personal Data for B2B In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss why B2B, enterprise organizations should focus more on visitor behavior -not personal data for successful…
How MarTech is Failing B2B Marketers We get a little disruptive in this episode of SearchChat. Co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the unique challenges B2B marketers and B2B website/stack "owners" face when it comes to…
B2B Marketers have been misled A few weeks ago, I attended a RevTech conference. I’m as interested as the next B2B marketer in this topic and I wondered if I could pick up some pointers. What I witnessed was presentation…
The Conversational Website In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss the concept of "The Conversational Website", and how content, chat, and site search can work together to create a better overall customer experience,…
Your Site Search is Terrible (Probably) Take a look at the cover art for this post. Chances are, this is how a good portion of your customers feel when they try to search for what they need on your site! …
The (Site Search) Struggle is Real! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about why you need smarter site search, and why paying attention to site search is critical to growing your business.…
Stop Groundhogging Your MarTech Stack In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the Groundhog Day effect of looking for new tech to solve problems -instead of understanding your data better. Join Tim…
Why Better On Site Search Can Help Grow Your Business in 2022 In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur explore the ever-expanding footprint and value of site search. Join Tim and Steve as they…
The untapped digital opportunity for Industrial B2B marketing. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow up on all those leads. If a…
How To Adopt a New Onsite Search Engine On site search engines are vital for delivering great website experiences to your customers, and helping your business meet its success and sales goals! If a prospect arrives on your website and…