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Business woman using video chat to work from home, which makes B2B website personalization more challenging

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur dive even deeper into SoloSegment’s new report, “B2B Website Engagement in a Changed World”. Among other topics, Tim and Steve take a look at:

  • How the shift to digital during the pandemic has changed B2B marketing forever
  • Why remote work makes B2B personalization more challenging
  • Why account-based marketing is a business strategy, not a technology
  • And how savvy B2B marketers use their websites to reach customers no matter where they work today… or in the future.

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SearchChat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.

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