Your Most Engaged Customers are Using Site Search In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share their thoughts on highly engaged and high intent customers - and how Site Search is where they're…
What is Search as a Service? Software as a service, or SaaS, has made a massive impact on the economy over the past few years, becoming the largest and fastest-growing market segment. Companies are leaning more on SaaS technologies, investing…
The ROI of Site Search Return on Investment, or ROI, is one of the fundamental concepts in business. It is commonly understood across key stakeholders and business decision-makers, and as such, it is a pivotal aspect of building a business…
Internal site search is a complex subject that is difficult to condense into five best practices. For example, many websites have hundreds or thousands of keywords that account for the majority of their onsite search volume. Under those sophisticated conditions,…
The untapped digital opportunity for Industrial B2B marketing. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow up on all those leads. If a…
Why Site Search Plays a Critical Role in Growing Your Business In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how using a data-driven approach to delivering the right answers to your customers will…
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss the value of on-site search and how it can be used as both a listening tool and a technology to help you better understand your…
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how to use data to improve customer experience. Topics covered include: How to measure Customer Experience and what you can do with Customer Experience data.…
5 Proven Methods For Improving On Site Search Effectiveness In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how B2B marketers and their technical teammates can improve on site search effectiveness through a combination…
In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the 4 big reasons on-site search fails, the root causes of these probelms, and some of the ways B2B marketers and their technical teammates…