Some say website personalization is dead. Particularly when you're trying to scale personalization on your website. There are lots of reasons that people provide: It’s too hard to collect personal information.It’s too hard to do.It’s too hard to deliver ROI.…
Big data is having big effects on content marketing, nowhere more than in its ability to make sense of the complexity of human language. Understanding data science is necessary for agile marketing in 2019. Here's how marketers can utilize data…
If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but you aren't retail. You aren't Amazon. Personalization has never seemed possible. If this sounds like…