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Site Search and Customer Experience – SoloSegment SearchChat (2.3)

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share even more insights about on-site search from SoloSegment’s new report, “B2B Website Engagement in a Changed World”.  Join Tim and Steve as they discuss:

  • The extra motivation of site searchers, and why you need to offer site searchers a better experience.
  • The competitive advantages of improving your on-site search technology.
  • How optimizing the experience for site searchers can increase profitability and grow your business.

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Subscribe to SoloSegment SearchChat

SearchChat is SoloSegment’s podcast dedicated to all things on-site search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.

Advantages of Personalized Content

Most businesses fail to identify 85% of their site visitors — or more!  As a business looking to increase revenue and attract more prospects, what can you do to increase visitor engagement and generate more leads? Consider delivering a better tailored, custom experience. One that truly connects with prospective new customers, and makes them feel as if you are speaking directly to their needs. Show them that your company understands their challenges and has the solution. 

When you offer visitors a personalized content experience, your website becomes even more effective at meeting (and exceeding) customer expectations -leading to longer, more valuable website interactions that ultimately drive more conversions and higher revenue.

So, what is personalized content anyway? Personalized content means that your site adapts to each visitor, and makes recommendations about the best content they can interact with when searching on your website.

B2B organizations that use anonymous, behavior-based website personalization and personalized content drive between a 5-15% increase in revenue and a 10-30% increase in marketing-spend efficiency.

3 Advantages of Personalized Content 

While we’ve covered a few of the benefits of personalized content above, we’ve only scratched the surface. B2B websites that successfully implement personalized content can expect to see significant gains that directly impact their business. 

  • More satisfied website visitors: Website visitors will find exactly what they are looking for with personalized content. Successful interactions will lead to repeat visitors and prospects who are more likely to convert and progress throughout the sales journey. 
  • Increased engagement and conversion rates: With content that fits website visitors, businesses can expect a reduced bounce rate and fewer page exits. For example, a customer increased website engagement by 139% with SoloSegment GuideBox
  • Increased revenue: Personalization can be the key to driving more revenue. According to Monetate, 93% of surveyed companies agreed that advanced website personalization led to revenue growth. 

Anonymous, Behavior-Based Content Personalization With SoloSegment GuideBox 

As the demands for data security and privacy increase, B2B companies must find a way to balance personalization without invading the privacy of users. To solve this problem, SoloSegment GuideBox personalizes the website experience without invasive measures. 

At SoloSegment we use intelligent tools and anonymous data to provide a personalized website experience for site visitors without impeding their privacy. SoloSegment GuideBox helps enterprise companies with extensive content inventories generate more qualified leads with their existing content. 

Learn more today about how you can recreate similar success for your website

5 Internal Site Search Best Practices

With all of the different, and often competing priorities that your business and teams must manage, onsite search is often overlooked. In fact, 84% of companies don’t optimize or measure their internal site search at all.

So why should you care about internal site search?

Intent.

There’s a difference between site visitors and site searchers. Visitors to your website can often be compared to folks that are ‘just browsing’ at a brick-and-mortar store. But site searchers are on a mission. Site searchers are using the internal search function on your site to look for a specific solution: they have intent, are engaged, and they’re far more likely to convert.

To be effective, internal site search must be three things: fast, relevant, and iterative. Searchers need their results quickly, they need to find what they are looking for, and businesses need to analyze user behaviors to continuously improve search results.

1. Improve Visibility.

While only 15% of website visitors use site search functions, those site searches account for 45% of revenue!  Take advantage of that high engagement and intent by making sure that your onsite search box is easy to find and inviting to use. Consider moving the search bar to a more prominent location, increasing its size, changing the CTA, or adding color to draw the attention of site searchers. 

 2. Remember the Basics

An internal site search bar should include some basic functionality to meet searcher expectations. Including: searches that are not case-sensitive, by default; overlooking common misspellings and typos; as well as understanding singular, plural, and other word variants.

3. Monitor Speed.

Speed is crucial for both mobile and desktop user experiences. Your IT support or digital marketing teams may already be using a variety of tools designed to monitor and review the health of your company’s website. Including the speed of search results as a critical metric will help give you a better understanding of your site’s overall performance and improve your ability to engage with new prospects.  

4. Analyze Use and Results.

If your search results aren’t accurate and don’t provide the searcher the information they are looking for, you may lose that next new client altogether. Google recommends that site search improvement begins with asking – and answering – these questions:

How frequently do your visitors use site search, and what are they looking for?

Where do searches begin and end?

Are users satisfied with what they find?

How do different groups of users search my site?

What are the business outcomes of internal site search?

5. Iterate and Improve.

Once you understand how and why people are searching on your site, and their satisfaction with the results they achieve, you can begin to improve their website experience. So how do you deliver the right results, faster, and improve conversions and revenues? By putting the right tools in place – either by engaging a partner, purchasing a solution, or designing a custom solution that will help manage, monitor, and improve internal site search.

Typical solutions aimed at internal site search provide a dashboard – an analytics report, essentially a to-do list of suggestions, recommendations, tasks, and activities that your business should take. While helpful, implementing those changes manually can often prove to be a burden for your team. The ideal solution would make those changes for you automatically – analyzing data and updating internal site search results without requiring any extra effort. It would still collect data, provide insights into key behaviors of your most valuable customers, while also being easy to implement -allowing you to focus on real business results.


If you’d like to learn more about improving internal site search and getting more conversions from your website, connect with SoloSegment today. Our easy-to-implement solutions can help you turn your most highly-engaged site visitors into your best customers.

Create a Personalized Website Experience

Your prospects expect your content and website to speak directly to their needs. When they arrive on your site, they want to feel that you understand their pain points and have the tools and expertise to solve those problems with timely success. 

So, how does your business accomplish this task? It’s especially challenging when you consider the different types of prospects that come to your site and how little you actually know about them.

Behavior-based website personalization is the key to personalized website content. Website personalization will empower your business to engage prospects more effectively and increase the likelihood of them progressing through the buying process as customers. 

Create a Personalized Website Experience with Behavior-Based Personalization 

Behavior-based website personalization collects anonymous data that allows you to effectively provide prospects with the content and information they need. 

Behavior-based website personalization relies on the behavior and measurable actions of site visitors to determine their intent and direct them toward their goal. For example, an onsite search engine is a valuable tool where site visitors tell you their goals and what they need from your website. 

By analyzing the behavior patterns of site visitors and using this data to recommend content, SoloSegment GuideBox™ automatically improves your website visitor’s customer experience. SoloSegment GuideBox™ also gathers information about intent, context, and content to better hone recommendations. All this data is taken to help create the best experience for that individual site visitor.

Benefits of Website Personalization 

Improved Website Engagement 

B2B websites that implement personalized content see increased website engagement, leading to more high-quality visitors and sessions. Improved website engagement can reduce bounce rate, page exits, and decrease the number of dissatisfied website visitors. 

Increase Revenue 

Improved website engagement through personalized content additionally can increase your website’s revenue by delivering more effective — and more successful — buyer journeys. B2B organizations using anonymous, behavior-based website and content personalization often drive between a 5-15% increase in revenue.

Check out our recent blog to learn more about the advantages of website personalization

Behavior-based Website Personalization with SoloSegment GuideBox 

Of course, customers increasingly care about protecting their personal information. And personalizing your website can present a number of challenges when it comes to privacy. These can include regulation, ad blockers, or a general lack of data about your site visitors. Whatever the cause, they represent a headache for your team. However, there’s a better way. SoloSegment GuideBox™  personalizes the website experience without sacrificing user privacy. 

Our tools use AI and anonymous data to provide a personalized website experience for site visitors without compromising user privacy. SoloSegment GuideBox™  helps enterprise companies with extensive content inventories generate more qualified leads using their existing content and existing customer behavioral data. Want to know how you can do this for your website? 
Learn more about how you can drive similar success for your website today.

How to Increase B2B Website Engagement

If your business is looking to increase website engagement, you have various resources to turn to. Whether you have a large content inventory or a relatively smaller website, there are plenty of steps to improve website engagement and experience quantifiable results. 

The Benefits of Increased Website Engagement 

Businesses that increase website engagement see various benefits across their organization. Some of the benefits of website engagement include: 

  • A better customer experience: Deliver the content your visitors want.  
  • More return visitors: satisfied visitors will return for future sessions.  
  • Buyer journey progression: Engaging content that speaks to buyers will solve their problems and help progress them through the buying process.  
  • Higher lead quality and more revenue: Valuable buyer journeys will convert to qualified leads and ultimately drive more revenue for your business.

How to Increase Website Engagement

In the simplest terms, B2B companies can increase their website engagement by ensuring website visitors find content that is relevant to them. 

Therefore, your website must have effective onsite search and personalized content that is relevant to prospects. When your website content checks both of these boxes, you’ll address the buyers’ needs and successfully lead them through the buying process. But research shows that most companies struggle to identify more than about 15% of their website visitors.

High-quality, personalized content is an absolute must. But, if website visitors are struggling to find this content, then what value does it deliver? 

Not only do you need an onsite search, but you must also guarantee that your search successfully displays the right results. Businesses that invest in premier onsite search improve their website ROI, improve the customer experience, and increase leads. 

With SoloSegment SearchBox™, customers improved conversion rates by 92% and saw a 32% increase in search success. Increase B2B website conversion rates with SoloSegment SearchBox. Learn more about onsite search with SoloSegment SearchBox

Improve Website Engagement with Personalized Content 

Once a prospect finds content relevant to their interests and pain points, they’ll be more likely to engage with that content and progress through their buying process. Websites that effectively use personalized content can see up to a 139% increase in website engagement, as our customers have discovered. 

SoloSegment GuideBox™ provides anonymous, behavior-based personalization to drive your business forward. Discover how your business can improve website engagement and conversion through website personalization. Learn more about personalized content with SoloSegment GuideBox

Website Engagement in a Changed World

If you’re struggling with website engagement today, don’t fret. That’s normal; many businesses struggle with engagement because they don’t know who is visiting their site. However, companies can still engage, connect, and convert website visitors even when they don’t know who the visitors are. 

Download our Website Engagement in a Changed World eBook to learn more

How To Adopt a New Onsite Search Engine

Internal search engines or onsite search engines are vital tools to improve your website experience and increase website engagement. 

If a prospect arrives on your website and can’t find the content they’re looking for, an internal search bar is the next place they’ll go. However, if your search is ineffective at displaying results or not user-intuitive like Google, that prospect is more likely to exit your website, and that potential lead conversion may be lost forever. 

The Value of an Onsite Search Engine

Improving your problematic site search or implementing a new onsite search engine from scratch often yields a substantial return on investment for your business. Some of the most significant values of an onsite search engine include: 

  • Site searchers are 87% more likely to respond to marketing goals than non-searchers
  • Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — than non-searchers

Additionally, when you improve your existing onsite search or implement a new solution, your business can improve SEO rankings and brand visibility, adding more value to your website. 

Learn more about the value of onsite search

Businesses that invest in the right onsite search engine for their business will improve their website ROI thanks to an improved customer website experience that leads to increased website engagement and conversion rates. 

With onsite search being such an essential feature of your website, businesses must implement a tool that works, and have the data to back it up. SoloSegment SearchBox allows you to improve your onsite search, your customer’s journey, and your business results.

If you already have an onsite search on your website, then you’re going in the right direction, and we can help you take that tool to the next level to squeeze more value from it. If you haven’t implemented onsite search yet, what are you waiting for? 

Getting started with SoloSegment SearchBox takes minimal time and effort for your staff. It’s as simple as: 

  1. Install our code
  2. Collect data and use analytics to guide your actions 
  3. Enjoy automated improvements backed by data

Learn more about implementing onsite search from scratch or improving your existing onsite search, get started with a free 60-day trial today to see the immediate benefits your website can experience with SoloSegment SearchBox

5 Advantages of Website Personalization

Your website visitors increasingly expect a personalized website experience. Using website personalization to deliver on this expectation can help improve your customer’s journey on your website, driving meaningful interactions and increasing your website’s conversion rate. After all, your website is an engine to drive more sales and is your company’s only 24/7 salesperson.

However, many businesses struggle with website personalization, especially if they’re unsure of who their customer is. Even when using techniques like account-based marketing, most companies still fail to identify 85% of their website traffic or more. 

A lack of personalized content creates challenges for your customers – and your business. Content that is misaligned with your website visitor’s goals means they can’t find what they are looking for, leading to low conversion rates and high bounce rates. 

The Advantages of Website Personalization 

While there are a wide array of benefits of website personalization, some of the most common include: 

  • Drive more revenue: B2B organizations using anonymous, behavior-based website personalization tools drive between a 5-15% increase in revenue. According to Monetate, 93% of surveyed companies agreed that advanced site personalization led to revenue growth.
  • Better marketing-spend efficiency: B2B organizations using website personalization tools can increase marketing spend efficiency by 10-30% or more.  
  • Improve efficiency for sales and marketing: Marketing spend efficiency is only part of the equation. Site personalization can lead to more qualified interactions and fewer cold calls and follow-up emails. 
  • Increased website engagement: A reduced bounce rate, fewer page edits, and longer website journeys are all direct results of website personalization tools and improved engagement.
  • Know your visitors better: Not only will your site visitors feel like you understand them, but your metrics will back up that feeling. As visitors interact with your personalized content, you can iterate and drive further improvements to deliver what customers are  looking for at precisely the right moment. 

Website Personalization Tools with SoloSegment 

Want to learn more? Discover how your business’s website can overcome personalization issues today. SoloSegment GuideBox(™) is the website personalization tool you’ve been looking for. GuideBox users typically experience a 139% increase in website engagement and an 80% reduction in page exits.
Learn more about the benefits of website personalization today

Why Remote Work Makes B2B Personalization More Challenging – SoloSegment SearchChat (2.2)

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur dive even deeper into SoloSegment’s new report, “B2B Website Engagement in a Changed World”. Among other topics, Tim and Steve take a look at:

  • How the shift to digital during the pandemic has changed B2B marketing forever
  • Why remote work makes B2B personalization more challenging
  • Why account-based marketing is a business strategy, not a technology
  • And how savvy B2B marketers use their websites to reach customers no matter where they work today… or in the future.

Read and Share the Full Transcript

Subscribe to SoloSegment SearchChat

SearchChat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.

Website Engagement in a Changed World: SoloSegment SearchChat Podcast (2.1)

In the first episode of SoloSegment SearchChat’s second season, hosts Tim Peter and SoloSegment CEO Steve Zakur look at our new report, B2B Website Engagement in a Changed World. Tim and Steve explore the stats that show how important digital has become for B2B companies during — and following — the pandemic. And Steve explains how B2B enterprises can use their own data to improve customer experience and create positive outcomes for their website visitors.

Read and Share the Full Transcript

Subscribe to SoloSegment SearchChat

SearchChat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. If you think we might have the answer to your conversion problems, feel free to connect with us.

The Future of B2B Website Engagement is Here

Any great salesperson knows that the key to capitalizing on leads — regardless of industry — is delivering the right message or offer, to the right person, at the right time. After all, it’s not enough to simply attract visitors to your website if they aren’t sticking around to discover what your company has to offer or making a purchase. B2B businesses, specifically, should consider that 61% of B2B transactions start online and 70% of the buyer’s journey is completed primarily online before the buyer even reaches out to sales. An engaging website is an efficient website; one that will convert leads and keep customers coming back for more.

Every moment must be relevant

In an age where convenience and relevancy reign supreme, B2C and B2B businesses must rise to the occasion and offer their clientele an increasingly tailored experience along their buying journey. Every moment a client spends on a website should be relevant, offering them the information they need to encourage them along the path to purchase. Website studies across both B2B and B2C audiences show that a single bad experience on a website makes users 88% less likely to visit the website again and 75% of user judgment about a business’s credibility is based on their website design. A well-designed website user experience could raise your website’s conversion rate by up to 200%.

That’s what personalization can deliver for your business., And personalizing experiences is the hallmark of great marketing. The question isn’t why you should do this; rather, it’s how? How can businesses strike an effective balance between personalization and user privacy?

But relevance and privacy often conflict with one another

This question, in particular, has been the catalyst to a great deal of transformation over the past few years. While the demand for personalization has remained on an upward trajectory, public concern regarding user privacy has followed suit closely behind. Of course, it’s easy to understand why; personalization requires data, and data requires users to share their personal information with brands. Organizations want to get to know their current and prospective customers. But, in the realm of business and technology, this can be a frightening concept. Is user data protected? Is it being misused? Are businesses stepping through the front door without being invited in? This is the ‘privacy paradox’ at work. Customers crave an experience informed by personal data, but they aren’t comfortable with the idea of their data changing hands across the internet.

To this effect, the General Data Protection Regulation (GDPR) was established in 2018, which laid new ground rules for businesses relying on personal data to inform their user experience. Gone were the days of website cookies and traditional data collection methods. Instead, businesses had to shift in a new direction: anonymous personalization.

What is the future of B2B website engagement?

At first glance, this might sound like an oxymoron. How can personalization and anonymity exist simultaneously? Fortunately, artificial intelligence (AI) makes this possible, and this advancement is especially integral for B2B businesses hoping to optimize their website to be more relevant and engaging to prospective leads. Our report shows, after all, that 45% of B2B customers are browsing anonymously as they research potential vendors and partners, which prevents those providers from gaining direct input from prospective customers, such as a name or an email address.

Harnessing the power of AI, organizations can finally drive engagement and meet the expectations of their audience long before they share their personal information. AI-powered website engagement technology can use anonymous information (such as behavioral data)) to identify visitor intent, visitor goals, and more. Armed with this information, companies can model visitor behavior to automatically improve their website customer experience and guide visitors to content that converts.

And this engagement matters. B2B organizations using anonymous, behavior-based website personalization drive between 5-15% increase in revenue and 10-30% increase in marketing-spend efficiency.

Learn more about the future of B2B website engagement

With the help of next-generation technology powered by AI, organizations can finally drive engagement and more productive leads in a way that directly benefits the bottom line and the customer experience by providing website visitors with exactly what they need, before they know they need it.

There is simply no denying it – anonymous personalization is the future of optimizing the B2B website experience to drive more engagement, and sales. Isn’t it time your website functioned as your company’s best salesperson and customer service representative?

If the answer is yes… what are you waiting for? Download SoloSegment’s latest industry report: Website Engagement in a Changed World and discover the benefits of anonymous personalization for your business.