Struggling with poor website engagement?
Engage and connect site visitors through personalized content.
Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information.
Highlights from SoloSegment’s B2B website engagement report:
- 85% of B2B website visitors cannot be engaged with traditional personalization tech despite 80% of visitors expecting personalized experiences.
- Data privacy trends–from visitor behavior to regulators and industry–decrease marketers ability to engage visitors.
- 70% of the buyer’s journey is completed primarily online before the buyer even reaches out to sales.
- 61% of B2B transactions start online.
- Leading organizations have found proven ways to drive 5-15% increase in revenue thanks to product recommendations.